The Blinged Up Story

My Story

I started Blinged Up.co by accident, just for fun, making a blinged up pair of glasses for my best friend. That one pair sparked an idea: what if I could share this cool little niche with others? From there, it grew into something much bigger than I ever imagined.

What I’ve loved most about this journey is the people, connecting with so many different personalities and communities along the way has been inspiring. Creating has always been a passion of mine, but for a long time I had no idea where to begin. Now, I know exactly where my heart is: giving dancers of all ages the chance to wear pieces that are comfortable, stylish, and make them feel confident.

My biggest inspiration comes from streetwear and the hip-hop scene - bold, expressive, and unapologetic. Blinged Up.co is about blending that edge with the sparkle and energy of the cheer and dance world, creating pieces that you’ll want to live in, perform in, and shine in.

Stay Sparkly, Emma.